Published on January 30th, 2012 | by Greg0
Fashion Delivers: The Pre-Shows
Fashion is a pretty big world in Manhattan. This year, the Mercedes-Benz Fashion Week runs from February 9th through the 16th, and will include dozens of designers showing off their latest collections, hoping to grab attention on the catwalks. But not everyone is Ralph Lauren or Calvin Klein, and plenty of up-and-coming designers (and models) want a place to show off as well. With that in mind, we're hoping to spotlight not just the biggest and brightest, but also some of the lesser-known.
Fashion Delivers: The Pre-Shows is the slightly awkwardly named event that was held at Sandbox Studios on last Friday evening. Featuring designers Man vs. Machine, Shumaq, and Karolina Zmarlak, we were treated to a lovely evening that held whet our appetite for things to come. The cocktail party chatter focused on Jessica Latshaw, the delightful musician who recently strummed her way into many people's hearts in the charming "only in New York" video. And the silent auction was surprisingly good, with contributions from Theyskens Theory, Milly, Coach, David Yurman, and more.
But the real attention here was on the looks- some hot, some a little too thrift shop. Overall, the women's work was definitely more eye-catching than the men's- the first collection, from Shumaq, was heavy on bright orange, polka dots, and sheer loose fabrics that hovered at the line between airy and unflattering. Despite the efforts of the models (provided by Ford) we were left a little confused though, as there didn't seem to be a consistent theme or overall vision. The menswear, from Man vs. Machine, felt a little rushed and messy, though there were definitely a couple of stand-out ensembles that had us nodding (and again, bright pumpkin oranges seized the day).
They saved the best for last. Hints of fur and leather and velvet, but a far more consistent and appealing approach, made Karolina Zmarlak our pick. Everything from cocktail dresses to fantastic formal wear felt sexy and current. We're definitely keeping our eyes on her work.