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Published on January 30th, 2012 | by Greg

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Fashion Delivers: The Pre-Shows

Fash­ion is a pret­ty big world in Man­hat­tan. This year, the Mer­cedes-Benz Fash­ion Week runs from Febru­ary 9th through the 16th, and will in­clude dozens of de­sign­ers show­ing off their lat­est col­lec­tions, hop­ing to grab at­ten­tion on the cat­walks. But not ev­ery­one is Ralph Lau­ren or Calvin Klein, and plen­ty of up-and-com­ing de­sign­ers (and mod­els) want a place to show off as well. With that in mind, we're hop­ing to spot­light not just the biggest and bright­est, but al­so some of the less­er-known.

Fash­ion De­liv­ers: The Pre-Shows is the slight­ly awk­ward­ly named event that was held at Sand­box Stu­dios on last Fri­day evening. Fea­tur­ing de­sign­ers Man vs. Ma­chine, Shu­maq, and Karoli­na Zmar­lak, we were treat­ed to a love­ly evening that held whet our ap­petite for things to come. The cock­tail par­ty chat­ter fo­cused on Jes­si­ca Lat­shaw, the de­light­ful mu­si­cian who re­cent­ly strummed her way in­to many peo­ple's hearts in the charm­ing "on­ly in New York" video. And the silent auc­tion was sur­pris­ing­ly good, with con­tri­bu­tions from Theyskens The­o­ry, Mil­ly, Coach, David Yur­man, and more.

But the re­al at­ten­tion here was on the looks- some hot, some a lit­tle too thrift shop. Over­all, the wom­en's work was def­i­nite­ly more eye-catch­ing than the men's- the first col­lec­tion, from Shu­maq, was heavy on bright or­ange, pol­ka dots, and sheer loose fab­rics that hov­ered at the line be­tween airy and un­flat­ter­ing. De­spite the ef­forts of the mod­els (pro­vid­ed by Ford) we were left a lit­tle con­fused though, as there didn't seem to be a con­sis­tent theme or over­all vi­sion. The menswear, from Man vs. Ma­chine, felt a lit­tle rushed and messy, though there were def­i­nite­ly a cou­ple of stand-out en­sem­bles that had us nod­ding (and again, bright pump­kin or­anges seized the day).

They saved the best for last. Hints of fur and leather and vel­vet, but a far more con­sis­tent and ap­peal­ing ap­proach, made Karoli­na Zmar­lak our pick. Ev­ery­thing from cock­tail dress­es to fan­tas­tic for­mal wear felt sexy and cur­rent. We're def­i­nite­ly keep­ing our eyes on her work.

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About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.


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