Published on February 9th, 2012 | by Greg0
Fashion 2.0: Social Media, Technology, And Innovation Awards
Last night, we joined a wide-ranging group of folks from across the fashion world, who made their way to the lovely SVA Theater in Chelsea, not far from our Manhattan offices. Marking their third year, the Style Coalition offered the Fashion 2.0 2012 Awards, the awards are voted on by online fans, nominated by industry peers, and are meant to "recognize and honor the most innovative fashion brands in the online community".
We enjoyed host Robert Verdi, and his colorful tales of olive oil- especially in regards to the keynote speaker,Norma Kamali. Her work with 3D was pretty inspiring, though we definitely wish we had been able to see the video with the appropriate 3D eyewear! Another highlight came from seeing some of the other best online fashion videos, including the winner from Prada, which features music from one of our favorite artists, Ratatat. We were pulling instead for another nominee, from Lanvin, which only some of the audience seemed to get- take a look and see if you recognize the dance moves (hint: think Kinect)!
Congratulations also to the first Visionary award winners from Gilt Groupe, as well as Instagram, who snagged "The Next Big Thing in Tech" award. DKNY won a couple of categories, including Best Twitter and Best Blog, while Marc Jacobs received an award for best website (and had perhaps the most enthusiastic acceptees). The mobile app winner was one we haven't tried- from Tiffany & Company- but it allows you to virtually try on their engagement rings. Bergdorf Goodman's Facebook presence was recognized, and last but not least, Kate Spade took home the "Top Innovator" trophy.
All in all, an interesting evening, and a good start to NY Fashion Week, which begins in earnest today.